Annika Jeschke is the new face at MIVICE.
Annika, who grew up in the Sauerland (GER) region and now lives in South Tyrol (IT), has joined the manufacturer’s service team with immediate effect and will also be supporting product development as part of the MIVICE R&D ExperienceTeam. Annika Jeschke has been out on the road for years on her MTB and Gravelbike attending various bike camps, events and trade fairs as a brand ambassador for ALPINA and DEUTER, among others, and is therefore a well-known and active face on the bike scene
She moved to South Tyrol some time ago, from where she and a business partner now run the Peak3 bike school on the Reschenpass, where she works as a guide, technical trainer and mental coach on (e)MTBs. Annika is also committed to supporting disadvantaged children. Last year she successfully raised money for her KidsEvolution project on her Gravel Tour from Bavaria to Crete, which she undertook together with a bussines partner.
With her experience and numerous kilometres and altitude meters travelled, Annika will be on hand to give MIVCE key insights to aid the further development of its products. She will also be a face and contact person for the brand at public events, trade shows and press events.
"We are delighted to have signed Annika as a brand ambassador for us," says Steffen Krill, Marketing Director at MIVICE. "She is likeable, authentic and very committed and will productively contribute to the further development of our brand.